Women's sports commanding bigger deals – Axios

U.S. women's sports are becoming a hot investment vehicle for networks. Soccer and basketball in particular are becoming hot-ticket rights packages.
Why it matters: For decades, women's sports were largely neglected by the media. Now that they're cultivating bigger audiences, the appeal is beginning to widen.
Driving the news: Record-breaking attendance (87,192) last month at the UEFA European Women's Soccer Championship set a new standard for the commercial power of women's sports.
Yes, and: The UEFA success comes amid a momentum streak for women's soccer that has led to huge valuation increases.
Between the lines: The GIST, a digital sports media company that’s run by a group of 17 women, is capitalizing on the momentum that women’s sports is seeing.
Yes, but: A historic equal pay milestone for the U.S. women's national soccer team in May has triggered a broader conversation about the value women's sports bring to the overall media landscape.

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