Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness – Business Post Nigeria

Published
on
By
By Modupe Gbadeyanka
A new marketing platform, Zoho Marketing Plus, designed to improve the effectiveness of digital marketing strategies of organisations has been introduced by Zoho Corporation.
According to the leading global technology company, this application will bring together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organisation with a single, shared view of critical information for improved collaboration and results.
It will give marketing leaders a deeper understanding of customer preferences and behaviours so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.
CMOs require their teams to leverage technology solutions that capture customer insights in ways that add value both to the business and customers. Through automation and business intelligence, the platform synchronises engagement data to help marketing teams better understand customers, make more informed decisions, and ultimately drive better results, growth, and revenue.
The Zoho Marketing Plus is embedded with a vast array of integrated capabilities aimed at helping digital marketers achieve greater results through simplified processes, tighter collaboration, shared assets, and consistent data.
“Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI,” the President for MEA at Zoho, Hyther Nizam, stated.
“The complexity of data and personalisation at scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximises productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs.
“When marketers aren’t bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand and customers,” Nizam added.
It was gathered that the unified platform empowers marketing teams to build continuous and consistent experiences for end customers and deliver more personalised journeys through improved collaboration, streamlining management of marketing projects, unified digital brand asset creation, strong marketing automation capabilities, omnichannel engagement, supported integrations, and accurate and real-time measurement.
Jumia Launches Environmental Social Governance Report
Buhari Orders Ministers With Political Ambition to Resign
Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN’s Richard Quest and Christiane Amanpour.
Digital Marketing in Africa: Bringing Much-needed Skills to Nigeria’s Youth
Digital Marketing Strategy and its Effects on Sales
Sigma Pensions Trains 100 in Digital Marketing, Others
The Need for Digital Marketing Inclusion in Varsities’ Curriculum
Viral Click Network to Revolutionize Digital Marketing for Blockchain Projects
COVID-19: Lilvera Advocates 80% Budget for Digital Marketing
Pingback: Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness – Business Post Nigeria – newseaarth24
Pingback: Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness – Business Post Nigeria » AutoNewsn
Pingback: Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness – Business Post Nigeria - ABHI BEE
Pingback: Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness – Business Post Nigeria – news mania
Pingback: Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness – Business Post Nigeria – Basket Bowler
Pingback: Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness – Business Post Nigeria – Amazing Digital Marketing Online
Pingback: Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness – Business Post Nigeria – Auto Robot Demo
Pingback: Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness – Business Post Nigeria – Itinen Blog
Pingback: Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness – Australia's Best Digital Marketing Agency
Published
on
By
By Aduragbemi Omiyale
End-to-end document management and secured software solutions provider, Secured Records Management Solutions (SRMS), has opened its second document archiving warehouse in Nigeria.
The warehouse, which is located in Abuja, is positioned to improve its operations and deliver efficient services to customers in the region, the firm stated.
The new warehouse is equipped with automated inventory software, built to safeguard documents, ensure compliance, and the productivity of workers. The warehouse is designed to store 34,000 boxes of documents, with a fire suppression system, live CCTV surveillance, and experienced personnel.
The commissioning of the 700-square feet, state-of-the-art warehouse follows the organisation’s promise of delivering specialised and enhanced solutions that maximizes productivity for customers as well as expanding SRMS services to both the private and public sector across Nigeria.
Through this expansion, SRMS aims to reinforce its commitment to offering its customers a smart, comprehensive range of services including document warehousing, document management, data management, workforce automation, Cybersecurity, IT consultancy, data warehousing and visualization, and software development across Nigeria.
“We are delighted to be launching our new document archiving warehouse in Abuja. From our success in Lagos where we have a similar facility, the feedback we received from our customers proves that our service is helping them reduce the time spent on locating legacy documents.
“With our new warehouse, which happens to be one of the best archiving document storage centres in the country, organisations can expect a seamless process of storing, and retrieving documents, with the guaranteed security of documents, and business continuity,” the chief executive of the company, Mr Sam Nwosu, said.
He stated further that, “Expanding our services to other parts of the country is part of our strategic initiative to establish our footprint across Nigeria.
“So far, SRMS has recorded success in safeguarding over 150 million documents for customers across different industries in Nigeria. With our achievements, we believe that this new warehouse would boost our capacity to serve our clients better, especially those within the Northern region of Nigeria.”
Published
on
By
By Modupe Gbadeyanka
An electronic platform for the registration of dockworkers has been launched by the Nigerian Maritime Administration and Safety Agency (NIMASA).
A statement from the agency disclosed that the e-platform is a major step toward attaining full automation of all its processes as it would aid the issuance of biometric identity cards to dockworkers.
The Director-General of NIMASA, Mr Bashir Jamoh, stated that this initiative will boast maritime labour as it was conceived out of the need to establish an independent, robust, integrated information, verification and communication platform that would serve as a system database generation on maritime labour in Nigeria.
According to him, this platform will benefit the industry both in terms of time-saving, thereby improving service delivery, as well as building the capacity of the maritime labour workforce.
“I am particularly delighted about the prospect of eliminating the time-consuming process of seafarers and employers registration which is what the E-Platform would provide.
“It is further expected that the E-Platform would promote a seamless registration process that will culminate with the issuance of biometric identity cards to seafarers and dockworkers,” the DG, who was represented at the unveiling by the Executive Director in charge of Maritime Labour and Cabotage Services at NIMASA, Mr Victor Ochei, stated.
He said the organisation was committed to building up the capacity of Nigerian seafarers and dockworkers in order to improve the standing of the country’s maritime sector among the committee of maritime nations.
Published
on
By
By Adedapo Adesanya
The Nigeria Security and Civil Defence Corps (NSCDC) has dissolved its Anti-Vandalism Units nationwide.
This was disclosed by Mr Ahmed Audi, its Commandant-General (CG), who gave the order for the dissolution on Tuesday in Abuja at a meeting with senior officers and all state Commandants of the Corp.
He said there had been insinuations and reports in the public domain that security operatives were likely involved in oil theft and related crimes.
“There are also reports that our officers are doing their jobs, but not satisfactorily enough,” Mr Audi said.
He added that the disbanded squad would be reconstituted in due time for better service delivery.
He noted that the issue of oil theft had been of great concern to the federal government and warned that the corps would not condone sabotage or compromise in the protection of oil installations.
Mr Audi also directed that all illegal roadblocks by the Anti-Vandalism squads be dismantled immediately.
“We have gotten information that some roadblocks were not approved, so those are the ones that will be dismantled,” he said.
This is coming after a recent viral video showed some NSCDC personnel in acts of extortion.
Mr Audi said he has directed an investigative and disciplinary panel to look into the situation surrounding the report in the video and suggest disciplinary actions to be taken if any.
There have been claims that Nigeria’s security agencies were involved with the continued theft of crude oil that caused the nation to lose about $1 billion in revenue. The menace has also made it impossible for the country to attain its daily production quota.
Copyright © 2022 BusinessPost

source

Leave a Comment