There is an incredible rise of social media influencers in Sub-Saharan Africa – Business Insider Africa

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The year is 2022, and influencer marketing which has been building up for some years, has taken a more upward trajectory. Influencers now are a potpourri of celebrities and ordinary people. In the past, only celebrities and models could become influencers, but with the notoriety of apps like TikTok and Instagram and the Covid-19 lockdown forcing everyone to sit at home, we were entertained by ordinary people like us, and that shot them to instant stardom. Also, Africa has the spotlight more than ever. Almost everything African is instinctively received as modern and fresh.
Here are Africa’s foremost influencers;
5. Elsa Majimbo
Elsa is proof that we all need pure luck in our lives. This 21-year-old Kenya shot to stardom from her funny monologues on Instagram during the Covid-19 lockdown.
Elsa’s fame is quite interesting to watch because she enjoys the love and admiration of the international community.
Elsa has been on the cover of Teen Vogue, GQ, Harper’s Bazaar and Forbes. She has 2.5 million followers on Instagram and worked for brands like Fenty, Mac and Coach, and she recently signed to International modelling agency IMG models.
4. Boity Thulo
Boity is a woman of many talents. Actress, rapper, entrepreneur. This 32-year-old South African creative is famed in South Africa and beyond. With 5.7 million followers on Instagram, it’s no surprise that brands like Huawei, Moët & Chandon, and Kotex collaborate with her.
3. Don Jazzy
One of Africa’s top music execs, Don Jazzy is a Nigerian producer whose influence cannot be discounted, every artist he has worked with goes on to become a superstar. Every brand gains notoriety by being associated with him. Plus, he has a whooping 13.9 million followers on Instagram.
2. Davido
Davido’s endorsement deals earn more than any other celebrity in Nigeria, and he has a lot of them.
His influence isn’t about his followers online, even though he has over 24.8 million followers on Instagram, one of the highest in sub-Saharan Africa.
Whatever he says or does trends because he greatly influences culture and people. While working with brands like Puma, Martell, Wema Bank and countless others, Davido rakes in the millions!
1. Khaby Lame
Khaby is an Senegalese-Italian. His story is one of grace and pure luck. This 22-year-old lost his job during the COVID-19 era and started making TikTok videos where he didn’t say a word and gained notoriety.
He is the most followed person on TikTok, with 142.8 million followers and counting. He also has 78.9 million followers on Instagram. Khaby has partnered with brands such as Dream11, a fantasy sports platform in 2021, Hugo Boss, Binance and many others.
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