The Best Paying Companies For Marketing Professionals – Forbes

Are you looking for a job that allows you to exercise your creativity while working across a spectrum of business activities, all for a six-figure salary? If so, a marketing position might be right for you.
Last week I reported the 10 big companies hiring the most in marketing right now—and now I’m here to tell you which firms pay the most.
In Pictures: The Best Paying Companies For Marketing Professionals Right Now
As it turns out, C-level executives aren’t the only ones making big bucks at some of Americas most notable corporations. Marketing professionals–and not just CMOs–are pulling in hefty paychecks, too., a jobs and career community where people share salary information and workplace insights, took an in-depth look at the companies that pay marketing employees the most, based on at least 10 salary reports for each company in the last year. The types of marketing jobs accounted for in this report include: marketing managers, marketing directors, product marketing directors, vice presidents of marketing, technical marketing engineers, and marketing communication managers.
The Bureau of Labor Statistics, a division of the US Department of Labor, defines marketing professionals as those who examine market conditions to determine potential sales of a product or service. They also monitor trends that indicate the need for new products and services, and oversee the development of those products. In addition, marketing associates identify potential customers and create marketing campaigns and pricing strategies.
The BLS groups the marketing jobs listed in the Glassdoor report into two categories: marketing managers, and market research analysts and marketing specialists. According to the BLS’ Occupational Employment and Wage Estimates, each year these workers earn an average of $126,190 and $67,130, respectively. But plenty of talented marketing associates at high-paying companies earn much more.
At the top of the heap is the Sunnyvale, Calif.-based internet giant Yahoo.
In a company review on the Glassdoor website, a Yahoo product marketing manager said: “I like it that Yahoo is a very flexible, very creative, and very open environment to go to work in every day.”
Marketing employees there report an average base salary of $134,400.
“The potential to earn a high salary in the marketing industry is often influenced by a number of factors, including a marketer’s ability to assess customer demand and devise smart strategic plans, competitiveness of the company’s industry, as well as business size, company success and company outlook,” says Glassdoor spokesperson Samantha Zupan.
The second highest-paying company for marketing professionals: Cisco Systems. The San Francisco-based company, which designs, manufactures and sells networking equipment, pays its marketing employees an average base salary of $130,590 each year.
Microsoft, Google, and Symantec round out the top five.
“Finding top talent is highly competitive in the tech industry,” Zupan says. “This can point to why salaries are among the highest at these companies.”
Microsoft’s marketing professionals earn an average base pay of $129,032 a year.
A Microsoft marketing employee from Redmond, Wash., who reviewed the firm on the Glassdoor site, said: “I learned so much during my time at Microsoft. Not just about the world of software, partners, and IT but also about business, politics, budgeting, performance and the importance of relationships. It was an incredible place to learn! For over-achievers and ‘Type As,’ it’s a very comfortable fit.”
The Mountain View, Calif.-based Internet and computer software giant, Google, pays its marketing associates $119,545, while software firm Symantec pays them $117,853.
A marketing manager at Google said, “Great place for fresh grads. Dynamic and full of energy. A lot of independence. A place to network with very capable people. Good for learning cutting-edge engineering and networking.”
Zupan says Glassdoor digs into the reviews on its site to find out what keeps marketing professionals satisfied in their jobs. “We find favorable feedback around flexible work schedules, the room for creativity, the ability to work across teams and the opportunities for career growth,” she says. “To excel in marketing you need to have an appetite for innovation, creativity and commitment to seeing ideas through.”
In Pictures: The Best Paying Companies For Marketing Professionals Right Now
This is an update of a piece that ran previously.
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