SearchEye is offering unbundled digital marketing products for clients and agencies across the globe – Business Insider Africa

Business Insider Edition
SEO or search engine optimization is still a big deal in today’s landscape. As long as search engines exist, SEO will continue to stay relevant and companies such as SearchEye will continue to thrive as SEO experts that can help their clients get their businesses off the ground.
Chris Porteous, CEO of SearchEye explains that, “The world of SEO is fascinating but the offerings are simply shocking. The industry has so much potential, yet only a fraction of it has been realized. Turnover rates are high but net promoter scores are low. All it takes is someone to challenge the current products by injecting sophistication and some innovation into their offerings to turn it into a money-making machine.”
That’s not to say that the SEO industry isn’t huge. It is currently valued at $80B a year, but as the CEO of SearchEye puts it, it is “woefully inadequate” and SearchEye was launched to bridge that gap.
“Ultimately, it really comes down to delivering on product expectations to the end-user. If we can drive faster turnaround times (TAT) while keeping prices low and the overall product quality consistent, there is very little reason to switch to another provider,” and while the competition in the SEO industry is extremely strong, it is also extremely fragmented. There isn’t one sole provider that provides great products all in one place.
No two businesses require the exact same SEO strategy, and SearchEye knows that. That’s why they’ve created the ultimate tool that works for every business. They have SEO science down to a T, and their platform is easy to use, and best of all, it is transparent.
Many SEO agencies in the industry areshady. Their tactics include keyword stuffing, sneaking links into articles, or creating content that tricks search engines into ranking their site on the first page.
“The main way we’ve launched is by dogfooding our own product and using it to fulfill our own client’s needs. The key there has been to be ruthless about using our own platform as often as possible for fulfillment. That way we find bugs, fix things and get better,” the CEO elaborates.
Christian Thurston, the COO of SearchEye goes in depth on their processes, citing that they were able to take their existing clientele and transition from agency to platform. Their experience in the field gave them an edge over their competitors, which are few and far between.
“You can see us as a marketplace for SEO-related services. You can build links and order content with just a few clicks. It’s as fast and easy as any ecommerce ordering experience you’ll find.” says Thurston. This approach allows clients to have as much, or as little, interaction as they wish.
If you have ever used an e-commerce service to buy products, you’ll understand how to navigate SearchEye. You find what you want, key in your orders, and check out. It’s that simple. One key technology that SearchEye has is that their algorithms take into account the kind of services that their clients have purchased in the past, and offer them suggestions to optimize their growth.
SearchEye isn’t just another SEO agency, they are building towards becoming the most reputable and quality link-building management tool with other business growing services all packaged nicely on one platform. The first fully tech-enabled SEO Services company.
Instead of having to scour the net or trawl through forums for the best agents, they offer everything in one place and there really is no need for clients to look elsewhere.
“When you offer the most competitive prices, with the quickest turnaround time, and high success rates, you’ve basically built a winner, and that’s what SearchEye does for everyone. We guarantee quality for the best value so there’s no question of what we can do for our clients,” adds Porteous.
SearchEye is trustworthy and clients only need to pay for successful placements. They also include samples of past publications to enhance their client’s experience in using SearchEye.
The platform is an innovation that seems like the logical next step for the SEO industry and even the founders themselves were surprised that nobody had built it before them. SEO agencies are sorely outdated and it was overdue for an upgrade until SearchEye came along. As one satisfied client puts it, “Agencies will be adopting SearchEye’s practices in two or three years and everyone would be wondering why traditional SEO agencies lasted as long as they did. This is the future. It’s efficient, it’s convenient, and it’s reliable.”
Thanks for signing up for our daily insight on the African economy. We bring you daily editor picks from the best Business Insider news content so you can stay updated on the latest topics and conversations on the African market, leaders, careers and lifestyle. Also join us across all of our other channels – we love to be connected!
© 2022


Leave a Comment