Nigerian advertisers can no longer use foreign models and voice-over artists, and there's more to come – Techpoint Africa

ARCON is the body that regulates all things advertising in Nigeria. This includes determining who can be an advertising practitioner, conducting professional exams, and controlling how ads should be made.
The advertising regulator was previously known as the Advertising Practitioners Council of Nigeria, but the Advertising Regulatory Council of Nigeria (ARCON) Bill, which was passed in July 2022, effectively changed its name to ARCON.
In the last few years, ARCON has been trying to make some inroads into regulating the digital space. In 2019, the Advertising Standards Panel (ASP), a statutory committee of the Advertising Practitioners Council of Nigeria (APCON), issued a directive to Nigerian brands to submit their ads for vetting before putting them on social media and websites.
They would also pay ₦25,000 for the “vetting” process.
It caused an uproar on social media, with many Nigerians describing it as another dictatorial government policy. 
Interestingly, in 2018, the Nigerian Court of Appeal, in the MIC Royal Limited v. APCON case, ruled that the regulatory body’s powers did not extend to non-advertising practitioners.
As this recent directive shows, only members are affected, and it seems ARCON may have learnt its lessons.  
There’s more coming from ARCON, however, as Fadolapo has hinted at possible regulation on social media adverts.

Author
Writer, Humanoid, Forever she/her, Lover of words. Find me on Twitter @OnomeOneyibo.
Author
Writer, Humanoid, Forever she/her, Lover of words. Find me on Twitter @OnomeOneyibo.
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Author
Writer, Humanoid, Forever she/her, Lover of words. Find me on Twitter @OnomeOneyibo.
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