Four Ways Young Nigerians Can Enhance Their Digital Skills for Free – Business Post Nigeria

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By Sean Riley
The start-up economy in Africa is booming, but all that noise makes it hard to get the correct message across to the right customers. In order to thrive, new businesses require the marketing skills relevant in our current digital age, and there has never been a better time to be a digital marketeer, capturing audiences and achieving business targets by curating campaigns and crafting narratives.
Lagos has been ranked the best city for start-ups by StartupBlink, maintaining its standing as the continent’s sole entry, within the top 100 global destinations, to stake a digital business. Moreover, in Nigeria the digital sector is contributing about 10% to the GDP, making Nigeria the best home for digital skills in the continent.
That said, the youth unemployment rate in Nigeria has accelerated to over 53% during the pandemic. Many of these so-called digital natives, born during the digital age, despite their confidence in engaging in the digital world, lack the skills or the funds to unlock the potential of this emerging tech market through traditional academic streams. There are, however, still other paths that can be explored.
Get a Digital Ad Degree
Aleph, a global leader in digital advertising, is the driving force behind the geographic expansion of the world’s biggest tech companies, across emerging markets. Aleph is committed to educating more than 50,000 people across over 90 countries, thus forming the core of the next generation of digital professionals.
The training is provided through Digital Ad Expert, featuring the flagship programme of Digital Ad Degree, all you need is access to the internet and to Zoom. The course runs over 12 weeks with a mix of live and on-demand sessions, covering the basics of strategy and analytics, as well as platform-specific advertising methodologies for all the major social media platforms.
The Aleph degree awards badges upon completion allowing you to showcase acquired skills across all social profiles. The programme also provides overviews of the current Nigerian and Ghanaian job markets so that you can put your skills immediately into practice.
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Digital Ad Expert also benefits from Aleph’s industry leadership through regular uploads, featuring the latest marketing trends and insights from the company. Tap into a unique well of knowledge and content to enhance your digital skills, enabling you to stay ahead of the competition, and discover real-world examples from the experts.
Listen Carefully
While social media can seem overwhelming, it can also be a valuable learning tool, allowing you to interact directly with your role models, and locate mentors. The Twitter Spaces tab is your door to topical discussions that are relevant to your interests and is the perfect way to further expand your digital understanding, wherever you are, at your convenience.
Similarly, by applying the same strategy to podcasts and you’ll quickly build an audio library that will enrich your personal skills and feed your future career ambitions.
Watch and Learn
True digital natives already know that almost anything can be learnt from watching a few YouTube videos, but what you might not know is that the development of digital skills is no exception. The real magic of the internet is in the flood of webinars you can attend for free.
Yes, the pandemic taught workplaces that workers can be productive outside of the office and that anyone can host a webinar. Therefore, keep a close eye open for event listings on relevant industry association websites (such as IAB for digital marketers), and discover an endless list of informative sessions to attend.
Sign up to Ad Experts for Free
Applications for the next group of Digital Ad Expert are now open. The first session is scheduled to kick off on August 17th, 2022. Candidates can apply to complete a free three-month comprehensive digital ad degree here. The program will be conducted in English, twice weekly, over Zoom.
Sean Riley is the CEO of Ad Dynamo by Aleph
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By Adedapo Adesanya
Google has completed the acquisition of Mandiant, a recognized leader in dynamic cyber defense, threat intelligence, and incident response services in an all-cash transaction valued at approximately $5.4 billion.
The acquisition of Mandiant is subject to customary closing conditions, including the receipt of Mandiant stockholder and regulatory approvals, and is expected to close later this year.
When completed, Mandiant will join Google Cloud and retain the Mandiant brand.
Google and Mandiant share a long commitment to industry-leading security. Over the past two decades, Google has innovated to build some of the most secure computing systems in the world.
Google Cloud customers and partners benefit from these pioneering security capabilities including world-class threat intelligence, zero trust architecture, and planet-scale analytics for security operations.
The firm, which is known for delivering unparalleled frontline expertise and industry-leading threat intelligence, is a proven first responder to the world’s largest cybersecurity incidents.
Mandiant’s services, delivered by their team of security and intelligence individuals spread across 22 countries, are widely recognized for helping top enterprises and organizations prepare for and react to cybersecurity incidents.
With this acquisition, Google Cloud and Mandiant will deliver an end-to-end security operations suite with even greater capabilities to support customers across their cloud and on-premise environments.
Speaking on this, Mr Thomas Kurian, CEO of Google Cloud said, “The completion of this acquisition will enable us to deliver a comprehensive and best-in-class cybersecurity solution.
“We believe this acquisition creates incredible value for our customers and the security industry at large. Together, Google Cloud and Mandiant will help reinvent how organizations protect themselves, as well as detect and respond to threats.”
On his part, Mr Kevin Mandia, CEO, of Mandiant said – “Mandiant is driven by a mission to make every organization secure from cyber threats and confident in their readiness.”
“Combining our 18 years of threat intelligence and incident response experience with Google Cloud’s security expertise presents an incredible opportunity to deliver with the speed and scale that the security industry needs,” he added.
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US and African-based blockchain payments startup, Bitmama Incorporated, has raised an additional  $1.650 million, bringing its total pre-seed round to about $2 million.
Bitmama closed this funding from a group of foreign and domestic investors 10 months after its initial pre-seed round of $350,000.
The latest round was led by Unicorn Growth Capital and Launch Africa Ventures, with participation from Adaverse and follow-on from Flori Ventures, which led its earlier pre-seed round.
New investors in the round include Tekedia Capital,  GreenHouse Capital, ODBA, Five35 Ventures, Chrysalis Capital, Enrich Africa, Thrive Africa, Angellist Ventures, and angel investors including, CELO founders; Rene Reinsberg, and Marek Olszewski, and Honey Ogundeyi.
Bitmama’s new pre-seed round will be used to expand the company’s operational presence, strengthen its team across different markets, consolidate its product offerings, and plot market penetration across Africa, while rapidly scaling new use cases for cryptocurrency within the continent.
At present, the company’s major products are the Bitmama exchange, which allows users to access virtual assets and explore several cryptocurrency use cases, then Changera, a social payment solution that allows non-crypto-savvy customers to use their money without limits, from anywhere in the world.
Currently in three African markets; Nigeria, Ghana, and Kenya, Bitmama’s users are able to trade several cryptocurrencies, use their debit cards for regular online payments, pay utilities, and perform transactions such as staking to hedge against currency devaluation.
Bitmama has built a distributed remote team across Ghana, Nigeria, and Kenya, working to democratize the highly fragmented payment system in Africa.
The goal, according to the team, is to leverage the blockchain in building solutions to power seamless peer-to-peer payments across the continent.
Speaking on this, Ms Ruth Iselema, Founder and CEO of Bitmama Inc. while commenting on the round said ”Bitmama has made a number of strides in the past year. We’ve rolled out two products, both of which are fast closing in on 100,000 users across the African market and recording impressive daily active users across our range of product offerings despite the market dynamics.
“We are building Africa’s most user-friendly, innovative blockchain company, and we are glad to have the backing of seasoned investors and partners who have walked similar turfs. We are privileged to learn from their blended experiences across corporate and blockchain business verticals. We’re  confident of the results we’ve achieved so far and  we’re set to build the next big solution that the market deserves.”
Also speaking on the round, Janade Du Plessis, Managing General Partner at Launch Africa said “As a prominent Pan-African VC fund, we see our partnership with Bitmama as a way to truly allow all Africans with the ability to trade and manage cryptocurrencies, and digital assets conveniently and universally, creating a significant impact on allowing more people to trade and transact across Africa.  This is something that we specifically value in our Fund and what Bitmama in particular delivers.”
Hema Vallabh, Founding Partner at Five35 Ventures said “Being a leading female-focused VC fund, we at Five35 Ventures look forward to helping Ruth and her dynamic team scale Bitmama, especially seeing the growth of Changera, the remittance platform that allows all Africans to transact internationally at much cheaper rates than established remittance companies in the market.”
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The Brazilian government has barred and fined tech giant, Apple, for selling iPhones without chargers.
The South American country accused the US tech giant of “discriminatory practices” and placed a fine of 12.28 million Real (nearly $2.4 million) on the firm.
In an official notice, Brazilian authorities ordered “the immediate suspension of the distribution of iPhone brand smartphones, regardless of model or generation, that are not accompanied by a battery charger.”
The Ministry of Justice and Public Security in a statement revealed that the California-based company will pay the fine as a measure from the country’s Department of Consumer Protection and Defense effectively prohibits the sale of all iPhone 12 and 13 models.
Apple has been under investigation in Brazil since December for what the authorities say is the sale of an incomplete product, discrimination against the consumer, and the transfer of responsibility to third parties by offering iPhone 12s and newer versions without chargers for power outlets, according to an official statement.
The company has faced fines from Brazilian state agencies before, but “did not take any measures to minimize the harm and until now continued to sell the cellular devices without chargers,” the statement said.
“There is no justification for an operation which, in aiming to reduce carbon emissions, leads to the introduction into the consumer market of a product whose use depends on the acquisition of another (product) which is also marketed by the company,” the official notice added.
Apple, however, said it was working with Brazil’s consumer protection agency SENACON to handle the matter.
“We have already won several court rulings in Brazil on this matter and we are confident that our customers are aware of the various options for charging and connecting their device,” the company said in a report.
The company said it removed chargers from the retail box the company so as to cut carbon emissions equivalent to taking 500,000 cars off the road.
As of the time of the report, Apple is launching the iPhone 14.
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